WE ARE FAIRGROUND
Blending tradition with a new age, female-driven vision
Fairground redefines luxury with consciously crafted carats. We’re a fine jewellery brand led by a founder with jewellery in her DNA, blending tradition with a new age, female-driven vision. Created using solid 18k gold and lab-grown diamonds, our handmade collections are thoughtfully designed to elevate your everyday look, effortlessly.
THE FOUNDER
ALMOST 100 YEARS OF INDUSTRY
“I come from a family that has lived and breathed the gold & diamond industry for almost a century. Carrying the legacy forward, my approach to sourcing precious metals and diamonds places the planet first. I am proud to be fusing together my heritage with cutting-edge science that is revolutionising the diamond jewellery.” Naina – Founder, Fairground
"Diamonds that are the earth’s best friend.” - Naina, Founder
Our Heritage
A LOVE LETTER TO THE PAST
My Great-Grandfather began working in this trade decades ago, and it has continued ever since. Our heritage has brought us to this point, allowing Fairground to flourish as we boast over a century of jewellery artisans perpetuating the trade, skilled to produce luxury pieces set in gold and platinum. We create jewellery that speaks to you, crossing generations, allowing you to build your own family heirlooms.
THINKING AHEAD
LOOKING TO THE FUTURE
The lab-grown diamond industry is evolving rapidly, driven by advancements in technology and a growing demand for sustainable luxury. This swift transformation is making high-quality, ethically-produced diamonds more accessible, reshaping consumer preferences and setting new standards for the jewellery market. Fairground sources 100% conflict-free gemstones and utilises recycled gold, representing values that we hold and share with you.