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THE MODERN CLASSICS

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Fairground sources 100% conflict-free diamonds and precious metals; a key feature of our fine jewellery collection.

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WE ARE FAIRGROUND

Stepping into a new era of fine jewellery

Jewellery that adds a modern yet timeless sparkle and a polished edge to your look.

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THE 4 C'S

LEARN ALL ABOUT DIAMONDS

The Diamond Guide showcases the information that you need when purchasing diamonds; Cut, Colour, Clarity and Carat.

DIAMOND GUIDE

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What Are Lab-Grown Diamonds?

We’re living in an era where conscious consumption isn’t just trending, it’s becoming our way of life. Enter lab grown diamonds: the sparkling revolution that’s changing how we think about …

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Lab vs. Mined & Why We Choose Lab Every time.

For centuries, natural diamonds have been treasured for their rarity and enduring beauty. But beyond their visual splendor, these gems carry stories of communities, traditions, and legacies deeply embedded in the soil from which they emerge.

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Ethical Diamonds

A Tale of Two Choices – Natural and Lab-Grown

In the realm of luxury, diamonds have long held a place of unparalleled allure. However, the conversation surrounding their ethical implications has sparked a dynamic shift in the industry, giving rise to two remarkable alternatives: ethical natural diamonds and ethical lab-grown diamonds. While seemingly distinct, these choices converge on a shared journey towards a more responsible and conscientious future.

The Ethical Natural Diamond Story: A Commitment to Communities

For centuries, natural diamonds have been treasured for their rarity and enduring beauty. But beyond their visual splendor, these gems carry stories of communities, traditions, and legacies deeply embedded in the soil from which they emerge. Today, the diamond industry has taken strides to ensure that these stories are etched with the ink of ethics and sustainability.

Mining companies have become champions of change, implementing robust ethical practices that extend beyond their operations. They work hand in hand with local communities, investing in education, healthcare, and infrastructure, enriching lives and creating opportunities for generations to come. In regions often beset by economic challenges, diamond mining has provided a lifeline that uplifts entire families and empowers individuals to envision brighter futures.

One compelling example of ethical natural diamonds in action is the Diamond Empowerment Fund (DEF). Established in 2007, this nonprofit organization focuses on supporting education initiatives in diamond-producing countries. By investing in education, DEF contributes to building sustainable economies and fostering a sense of hope and progress.

Furthermore, initiatives like the Responsible Jewellery Council (RJC) have emerged as guardians of ethical practices within the industry. They set stringent standards that ensure the responsible sourcing of natural diamonds, encompassing not only ethical mining but also fair labor practices and environmental stewardship.

The Ethical Lab-Grown Diamond Narrative: A Symphony of Sustainability

In recent years, lab-grown diamonds have graced the stage as a revolutionary alternative, showcasing the sublime union of science and aesthetics. These diamonds, cultivated in controlled environments, present a distinctive narrative of ethics and innovation, complementing the ongoing efforts of their natural counterparts.

Lab-grown diamonds emit a beacon of sustainability, with significantly lower environmental footprints compared to traditional mining. The reduction in land disruption, water usage, and carbon emissions paints a portrait of responsible luxury that resonates with a world attuned to its ecological pulse. As consumers become increasingly conscious of their choices, lab-grown diamonds emerge as the embodiment of environmentally-conscious elegance.

Moreover, lab-grown diamonds empower consumers to make choices aligned with their values. They provide a canvas for self-expression, allowing individuals to adorn themselves with gems that reflect not only their unique styles but also their commitment to a more sustainable future. This empowerment is exemplified by brands like Brilliant Earth, pioneers in the realm of ethical lab-grown diamonds, who place transparency and social responsibility at the core of their business model.

A Unified Future: When Ethics and Beauty Converge

While distinct in their origin stories, ethical natural diamonds and ethical lab-grown diamonds share a common goal: to redefine the boundaries of luxury and responsibility. They underscore the evolving nature of the industry, where ethics and aesthetics are no longer disparate realms but harmonious companions.

Companies around the world are at the forefront of this transformation, weaving the threads of ethics into the fabric of their operations. The De Beers Group, a stalwart in the natural diamond sector, has established the Building Forever Framework, a commitment to achieve a positive impact on society and the environment. This initiative encompasses various facets, including ethical sourcing, climate action, and supporting livelihoods.

Likewise, Diamond Foundry, a leader in lab-grown diamonds, has forged a path guided by innovation and sustainability. Their diamonds are cultivated using 100% renewable energy, embodying a dedication to both artistic brilliance and ecological preservation.

In conclusion, the world of diamonds is no longer confined to a binary choice. Ethical natural diamonds and ethical lab-grown diamonds stand as complementary narratives, representing the industry’s collective journey towards a more conscious and compassionate future. As consumers, we hold the power to shape this narrative, to adorn ourselves with gems that not only sparkle but also carry the luminance of ethics. Whether it’s the vibrant traditions of natural diamonds or the futuristic innovation of lab-grown diamonds, both paths lead to a destination where ethics and beauty converge, leaving an indelible mark on the tapestry of luxury.